How can emerging biopharma companies effectively connect with HCPs via targeted media strategies?

Mediaspace Health’s team shared their insights and expertise with Brick City Greenhouse’s Thoughts from the Greenhouse podcast, including:

• When and why you should start media planning in the clinical-stage biotech lifecycle.
• Key considerations for HCP targeting, segmentation, and diagnosis journey mapping. 
• Practical channel recommendations: from evergreen tactics to conference “surround sound.”
• Cost-effective media options and capabilities for both large and small budgets. 
• How unbranded campaign learnings directly inform and improve future branded launches.

Find the full podcast here: https://www.youtube.com/watch?v=tTaqpefyl7A&feature=youtu.be