case study
Driving regional prescription growth through precision targeting
A geo-targeted campaign leveraged healthcare data, medical journals and local media to increase awareness of an already approved therapy in select markets. The integrated approach reached both providers and patients, resulting in a 169% increase in prescriptions.
The challenge
Regulatory changes created an opportunity to drive new prescriptions for an already approved therapy in select geographic markets. The campaign needed to reach both healthcare providers and potential patients while maintaining compliance with healthcare advertising regulations.
Our strategy
Mediaspace Health implemented a highly geo-targeted campaign combining HCP and consumer outreach to increase awareness in priority regions. Messaging was delivered within trusted healthcare environments and respected local media platforms.
Execution
Key campaign tactics included:
- State-level geo-targeting across medical journals and healthcare websites
- Consumer targeting using Crossix healthcare data
- HCP targeting using ICD-10 and NDC codes
- Programmatic advertising through HIPAA- and NAI-compliant partners
- Placements on trusted local news and publisher websites
Services provided
- Geo-targeted healthcare advertising
- Programmatic media buying
- Healthcare data targeting
- Cross-channel media strategy
- HCP and consumer outreach
Our results
169% increase in prescriptions
127% increase in units dispensed
Campaign CTR exceeded goals by 50%
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